Commercializing a truly disruptive solution -- one that requires buyers, influencers, and consumers to engage and operate in a different way -- necessitates an innovative marketing plan and agility in execution. Fresh thinking about the routes to market, detailed attention to the end-to-end buyers' and users' adoption journeys, adaptation of the ecosystem, and creative but savvy allocation of resources achieve growth objectives while adhering to budget constraints. Learn more in this webinar.
Sue Feury, Founder & Managing Director, Voxcellerate LLC
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